Over the past decade, food businesses have created detailed maps of the terrain they wish to 'conquer' and developed operational guides and strategic briefs on how to achieve this. With COVID-19, the maps are really no longer accurate and many of the accompanying operational guides, no longer instructive.
The coronavirus pandemic has revealed just how much we depend on easy access to food. The beginning of the UK’s lockdown saw the closure of restaurants and pubs, and empty supermarket shelves. The number of people who are struggling to access food because of financial difficulties has dramatically swelled.